TOYOTA CUSTOMIZING & DEVELOPMET Co., Ltd. will participate as MODELLISTA in TOKYO AUTO SALON 2023 held at Makuhari Messe (Chiba city, Chiba prefecture) for three days from Friday, January 13 to Sunday, January 15, 2023.
 MODELLISTA will exhibit two customized styles for the all-new PRIUS which has been unveiled on November 16. One is “NEO ADVANDCE STYLE” and the other is “ELEGANT ICE STYLE” customized based on MODELLISTA Design Philosophy “Resonating Emotion”. Also, an original model of the new PRIUS will be exhibited so that visitors can feel both emotional design of the new PRIUS itself and sublimed design, MODELLISTA.
In addition, visitors can experience MODELLISTA’s view of the world which produce not only dress-up car parts, but also new value appealing to the sensibilities of customers through the exhibit of the collaborated design works; the watches of “SEIKO SELECTION MODELLISTA Special Edition” designed with Seiko Watch Corporation and a 1/20 scale model of a sport utility cruiser, “PONAM-31 Z Grade” designed with Marine Business Dept. TOYOTA MOTOR CORPORATION.
For details, please visit MODELLISTA TOKYO AUTO SALON 2023 special site.