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 OVERVIEW OF THE TOKYO AUTO SALON

2003 TOKYO AUTO SALON show dates
2003 January 10, 11 and 12 (Friday through Sunday)

Location
MAKUHARI MESSE (Nippon Convention Center) International Exhibit Halls 1 through 8. 2-1, Nakase, Mihama-ku, Chiba-shi, Chiba-ken, Japan

Show schedule
Friday, January 10 9:00 a.m. to 6:00 p.m.
Trade and media day. (Restricted to media, affiliates, exhibitors, manufacturers, wholesalers and retailers.)
Specially invited public entries permitted after 1:00 p.m.)
Saturday, January 11 9:00 a.m. to 6:00 p.m.
Open to the general public
Sunday, January 12 9:00 a.m. to 5:00 p.m.
Open to the general public

Exhibitors' booth set-up and tear-down days
Booth set-up days (Freight target time)
January 8, 3:00 p.m. - 11:00 p.m. January 9, 7:00 a.m. - 8:00 p.m.
Tear-down day
January 12, 6:00 p.m. - 9:00 p.m. (Estimated time to completed the tear downs)

Admissions
Premium ticket (Entry permitted after 1:00 pm January 10, 2003) : 3,000 Yen ( Good for Friday only)
General admission ticket : For January 11, 2003. 9:00am-6:00pm or 12, 2003. 9.00pm -5.00pm
(Good for one day either Saturday or Sunday)
: Adult-1,800 Yen. High school students -1,200 Yen
Junior High School Students and younger - Free of charge
Discount ticket for a handicapped is available.
Advance ticket : Adult -1,500 Yen High school students -1,000 Yen (will be sold at some ticket office, convenience stores. Details will be decided.)

Promoter (Show management/organizer)

TASA (Tokyo Auto Salon Association)

Affiliate Co-Promoter

NAPAC (Nippon Automotive after market Parts & Accessories Committee)

Affiliate Sponsors & Supporting Organizations

Prefecture of Chiba (Government) City of Chiba (Government) Auto Sports & Special Equipment Association (ASEA) Japan Automotive Sports Muffler Association (JASMA) Japan Light Alloy Wheel Association (JAWA) SAN-EI SHOBO Publishing Co., Ltd. CAR STYLING Publishing Inc. IDEA Inc. OPTION-LAND global communications association. NPO

The show place is provided by

MAKUHARI MESSE (Nippon convention center Inc.)


- Show directory -

Performance and custom dress-up parts display

Exhibition of innovative and newly developed products for enhancing vehicle's performance and vehicle appearance.

* Vehicles upgraded performance display

Exhibiting each manufacturers/tuners technology and their newly developed performance/appearance upgrade products installed on their vehicles.

* General promotional goods display and sales.

Display and sales of promotional items including accessories, apparel and games.

Event attractions, discussions and special presentations

TOKYO INTERNATIONAL CUSTOM CAR contest 2003
Entertainment activities and industry reports, discussions by exhibitors, affiliates and show-sponsors.
Stage entertainment presented by the show management.
Display of gifts give away for attendees.

Online broadcasting of Tokyo Auto Salon 2003 on web site.

Remarks : Sales and/or presentations of non-automotive related products are not permitted at this show.

Public relations and announcement that help promote exhibitors

TASA (TOKYO AUTO SALON ASSOCIATION) is planning global promotions for upcoming AUTO SALON via website, magazines, and other effective media to reach out and invite attendees from the world.

Planned media announcements

Nationwide TV & Radio announcements, from mid-December 2002
Nationwide Newspapers, Sports media and Industry magazines, from the beginning December 2002
September 2002 issues(sold in August)of worldwide automotive related magazines, general weekly/monthly magazines including comic books.
Advertising on public transportation, trains and train stations. From late December 2002.
Official web site announcement: http://www.e-autosalon.net from mid-July 2002.


Special programs to attract more attendees to the Tokyo Auto Salon

1. Gifts give away.
During show days, a survey will be handed out to all attendees at the gates. Attendees who fill out and return the forms to designated officials on the show premises are eligible for a giveaway contest. Public are also able to participate in the contest via the official web site.
2.Stage events.
As an attraction, show management sets up an event stage on the show premises for conducting exhibitor presentations, campaign girl contests, professional entertainment and popular racecar drivers presentations.
3. Setting up of a business environment for buyers on the trade day; January 10, 2003. More P.R. and invitation to the industry related buyers.