OVERVIEW OF THE TOKYO AUTO SALON
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show dates
January 9, 10 and 11 (Friday through Sunday)
Exhibition not open to the public on Friday morning until 1:00 p.m.


Location
MAKUHARI MESSE (Nippon Convention Center)
International Exhibit Halls 1 through 8. 2-1, Nakase, Mihama-ku, Chiba-shi, Chiba-ken, Japan 


Show schedule
Friday, January 9 9:00 a.m. to 6:00 p.m.
Trade and media day. (Restricted to media, affiliates, exhibitors, manufacturers, wholesalers and retailers.)
Public entries with premium ticket after 1:00 p.m.
Saturday, January 10 9:00 a.m. to 6:00 p.m.
Open to the public
Sunday, January 11 9:00 a.m. to 5:00 p.m.
Open to the public


Exhibitors' booth set-up and tear-down days
Booth set-up days (Freight target time)
January 7, 3:00 p.m. - 11:00 p.m. January 8, 7:00 a.m. - 8:00 p.m.
Tear-down day
January 11, 6:00 p.m. - 9:00 p.m. (Estimated time to completed the tear downs)


Admissions
Premium ticket (Entry permitted after 1:00 pm January 9, 2004) : 3,000 Yen (Good for Friday only)   
General admission ticket : For January 10, 2004. 9:00am-6:00pm or 11, 2004. 9.00pm - 5.00pm (Good for one day either Saturday or Sunday)
Adult - 1,800 Yen.
High school students - 1,200 Yen
Junior High School Students and younger - Free of charge
Discount ticket for a handicapped is available.
Advance ticket : Adult - 1,500 Yen (will be sold at “Lawson”, convenience stores. Not available on wire or abroad.)


Promoter (Show management/organizer)
TASA (Tokyo Auto Salon Association)


Affiliate Co-Promoter
NAPAC (Nippon Automotive after market Parts & Accessories Committee)



Affiliate Sponsors & Supporting Organizations
・Prefecture of Chiba (Government)
・City of Chiba (Government)
・SAN-EI SHOBO Publishing Co., Ltd.
・CAR STYLING Publishing Inc.
・IDEA Inc.
・OPTION-LAND global communications association. NPO


Special thanks to
avex inc.


Show directory

Performance and custom dress-up parts and technology display
Exhibition of innovative and newly developed products for enhancing vehicle's
performance and vehicle appearance.
Vehicles display
Vehicles display with manufacturers/tuners parts and/or accessories installed.
Vehicles display to show manufacturers/tuners’ technology of their tune up and/or dress up.

* General promotional goods display and sales.
Display and sales of promotional items including accessories, apparel and games.


Event attractions, discussions and special presentations
TOKYO INTERNATIONAL CUSTOM CAR contest 2004
Entertainment activities and industry reports, discussions by exhibitors, affiliates and show-sponsors. Stage entertainment presented by the show management.

Remarks : Sales and/or presentations of non-automotive related products are not permitted at this show.


Public relations and announcement that help promote exhibitors
TASA (TOKYO AUTO SALON ASSOCIATION) is planning global promotions for upcoming AUTO SALON via website, magazines, and other effective media to reach out and invite attendees from the world.


Planned media announcements
Nationwide TV & Radio announcements, from mid-December 2003
Nationwide Newspapers, Sports media and Industry magazines, from the beginning December 2003 September 2003 issues(sold in August)of worldwide automotive related magazines, general weekly/monthly magazines including comic books.
Advertising on public transportation, trains and train stations. From late December 2003.
Official web site announcement: http://www.e-autosalon.net/ from August 2003.



Special programs to attract more attendees to the Tokyo Auto Salon
1. Gifts give away.
During show days, a survey will be handed out to all attendees at the gates. Attendees who fill out and return the forms to designated officials on the show premises are eligible for a giveaway drawing.
Public are also able to participate in the drawing+ via the official web site.
2.Stage events.
As an attraction, show management sets up an event stage on the show premises for conducting exhibitor presentations, campaign girl contests, professional entertainment and popular racecar drivers presentations.
3. Setting up of a business environment for buyers on the trade day : January 9, 2004. More P.R. and invitation to the industry related buyers.